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Title: Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers
URL: http://www.kff.org/entmedia/upload/Zero-to-Six-Electronic-Media-in-the-Lives-of-Infants-Toddlers-and-Preschoolers-PDF.pdf
Language: English
Author and Contributors: Rideout, Victoria
Publisher: Kaiser Family Foundation (Fall 2003)
Copyright: 2003 The Kaiser Famiy Foundation
Review Level: Informal review
Primary Content Area: Early Childhood
Content Type: Research
Audience: General Public & Consumers
Categories: - Early Childhood: Computers, Media and Technology: Media Influences
- Early Childhood: Activities and Learning: TV, Videos and Electronic Media
Resource Type: Not an extension nor a land-grant developed resource
Keywords: media, technology, advertising, television, videos, children and media, children and technology, impact of technology
Description: This report addresses the increase in electronic media marketed directly at the very youngest children. In order to help understand the implications of this media, the Kaiser Family Foundation conducted a national study of more than 1,000 parents of children ages six months through six years. The study found that Children six and under spend an average of two hours a day using screen media, about the same amount of time they spend playing outside, and well over the amount they spend reading or being read to. Click on the "Report" link to view the entire report in PDF. Note: The PDF file is a 38 page document that may take a long time to download depending on your Internet connection speed.
Media Type: HTML
Resource Listed: June 25, 2004
Resource Last Updated: January 26, 2012
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